In 2014, TARTAN was hired to release 145,000 square feet of office product near I-395 and the Capital Beltway. This Class B property–now known as Carlyle Corner–had at one point had been a distribution warehouse. It was then being vacated by its long-term tenant (the local police department) and returned to a rental market with little demand for office space. The property, with its modest amenities and limited distinguishing characteristics, needed a creative marketing approach. The building’s long-time family owner turned to TARTAN.
Over the next several years, TARTAN repositioned the building and strategically targeted companies contracting with federal agencies, thus making the property the go-to office building for contractors to the U.S. Patent & Trademark Office. While market conditions provided a challenge, TARTAN pushed the occupancy rate above 90% and paved the way for the disposition of the property to a larger corporate real estate developer. During the transfer to the new ownership, TARTAN was retained to continue its role of asset leasing at Carlyle Corner.